Fenim offers a quick and easy blow-dry only service. The overall look is clean with a friendly vibe to communicate a professional and affordable service.  The word fenim means blow-dry in Hebrew and gives the brand a feminine touch as well. Earthy colours and the illustrations relate to the nature of Israel and set the organic vibe of fenim using vegan eco-friendly products only.

The reverse side of the business card comes with a loyalty opportunity, which offers the 10th blow-dry for free. The branded stamp assures the validity.